Why Should Private Industry be Concerned?

It is estimated by the Department of Commerce that there are more than 50 million disabled Americans. Roughly one in five people in this country have some sort of disability. Many of these 50 million Americans continue to live productive lives, some with assistance. These folks share some of the same needs and wants as everyone else. They purchase homes, automobiles, clothes, food, electronics, cosmetics, insurance, and the list goes on and on.

As a business, you want to attract and retain customers. Loyal customers are the lifeblood of your organization. As part of your business, you have built a web-site The goals of your web-site could range broadly from online retail, product line information, online support, customer service and even account access or online payments. All of this to attract and/or retain customers.

Why then would you not consider 20% of the population when putting your site together? By not making your company's online experience accessible to all, you are potentially missing out on up to 20% of the market. Remember that relationships do not end at the point of sale. Repeat business, service contracts and follow on sales are essential to so many industries.

By creating an accessible online presence, you will earn favor not only with disabled users, but all visitors to your site. Studies show that accessible web sites are much easier to use for all users and therefore attract repeat visitors. Remember that you want all visitors to your site to be able to find exactly what they are looking for with minimal effort. The process of Accessibility Review and compliance will make your site more usable and defined, thereby reaching your goals more effectively.

The first step in accessibility for all is the definition of a plan. Accessful Consulting, LLC is experienced in the full life-cycle of Accessibility Compliance from planning and design to review and modifications. Let our experienced staff put their knowledge to work for your organization. Accessibility for all is not just a mission statement, it is a paradigm that, when followed, will result in a more productive online experience for all.